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A clothing line chooses a sports star to endorse its products. It pays a fee to a broadcasting channel to air the endorsement. The aim

A clothing line chooses a sports star to endorse its products. It pays a fee to a broadcasting channel to air the endorsement. The aim of airing the endorsement is to persuade customers to buy its products. This is an example of:

Multiple Choice

cause

-

related marketing.

advertising.

event sponsorship.

personal selling.

weblog.

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