(a) Coke has attempted to reach the younger generations by sponsoring concerts. However, it raised a question, "Is it really effective? Will you drink Coke because of the sponsorships?" Critically evaluate the effectiveness of this marketing approach in today's marketing environment. Justify your answers with THREE (3) rationales and discuss any TWO (2) possible ethical issues that may affect its reputation negatively. Support your answers with examples. (20 marks) (b) Based on your answers above, suggest any TWO (2) promotional strategies (other than advertising and sales promotion) that could help promote Coke's image over Pepsi in Malaysia, among the younger generation in Malaysia. Elaborate your answers with examples. (