A) Comment on the extent to which the submission covers the requested information. This should be evaluated by how well they have addressed each of the five major requests:

1-  A clearly described, specific product or service

2- A strong description of the product or service from the consumer's perspective

3- A strong description of the product or service as a business

4- A strong description of multiple ways the company could grow -- applying the Product Market Matrix (PMM)

5- A strong assessment of the current company situation with respect to one possible way they could grow -- applying SWOT analysis

 

            B) Please comment on the extent of evidence that the submitter put thought and effort into the submission, including (but not exclusively) attention to writing quality and language, creativity in expression, applying marketing terms and concepts correctly, and making the work easy to understand.

 

           C) Comment on the extent to which the submission included supporting evidence, calculations, facts and/or data and/or links to external sources. 

  

           D) Comment on the extent to which the submission taught you something that you didn't know, or made you see something in a new light.

Note: This does NOT require that you didn't know the product or service existed, only that the authors illustrate things about its marketing that you didn't know. 
 

Burton Step On Bindings My product that I choose is the Burton Step on Bindings and these are the new and hot item on the market for snowboarders. The Bindings first came on the market back in 2017 with the idea that would make getting in and out of bindings easier and more enjoyable for snowboarders. When getting this product, you need to purchase the bindings, which come in at a price of $300, and purchase the boot which is $460. This product is sold online and can also be bought at stores across the world. Burton is one of the biggest snowboarding brands in the world and provides top quality equipment and clothing. For someone looking to buy this product, you need to be willing to spend a decent amount of money and willing to stick to the step on binding, as the boot is only compatible with the step on binding itself. LL