Question
A commercial for a new blender says the following: You will never guess how much this blender costs! $70? Wrong! $60? No! Not even $50!
A commercial for a new blender says the following:
"You will never guess how much this blender costs! $70? Wrong! $60? No! Not even $50! This blender costs only $25.99!"
By asking viewers to consider the fact that the blender could cost $70, what psychological tactic is this company using to make its product seem inexpensive?
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Step: 1
The company is using the psychological tactic of decoy pricing ...
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Financial Accounting and Reporting a Global Perspective
Authors: Michel Lebas, Herve Stolowy, Yuan Ding
4th edition
978-1408066621, 1408066629, 1408076861, 978-1408076866
