A common approach to reconciling the benefits of global scale with the need for national differentiation is to:

Question $8$Select one:

a$.$

Develop globally standardized products but sell them under local brand names.

b$.$

Allow major national subsidiaries to develop new products, then encouraging other national subsidiaries to adopt them.

c$.$

Develop a global brand but rely on local promotional activities.

d$.$

Create standard product platforms in terms of design and components, then adapting product features, complementary services, and marketing approaches.