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A common mistake that takes place during the price-choosing step of the price-setting process is when marketers choose to charge someone less than they are
A common mistake that takes place during the price-choosing step of the price-setting process is when marketers choose to charge someone less than they are willing to payin other words, they engage in value pricing. reference pricing. underpricing. discount pricing. reasonable pricing
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Practical financial management
Authors: William r. Lasher
5th Edition
0324422636, 978-0324422634
