A companv is considering 2 different washing machine advertisements for the promotion of a new product. Management believes that advertisement A is more effective than advertisement B. Two test market areas with virtuallv identical consumer characteristics are selected: Advertisement A is used in One area and advertisement Bin another area. In a random sample of 60 customers who saw advertisement A, 13 tried the product. In a random sample of 100 customers who saw advertisement B, 22 tried the product. Does this indicate that advertisement A is more effective than advertisement B, If a 5% level of significance is used