A company called Crunch Tech Inc. has recently launched a new product - the Crunch Cup. This unique and innovative cup has enabled people to enjoy their breakfast cereal on-the-go while keeping it crunchy. It is spill-proof, reusable, and designed to hold both dry cereal and milk separately, allowing consumers to enjoy their cereal without the need for a bowl, spoon, or refrigeration. One Crunch Cup holds just under 2 servings of cereal, is dishwasher-safe & BPA free, crack resistant, works with 98% of all cereals (not suggested for Mini Wheats or Weetabix - too big and need to be soggy), but is not recommended for children under 6 years of age. Simply pour milk into larger outer cup How it Works Assemble the outer cup, inner cup and lid together. Add your favorite cereal and snap on the top cap. The cereal and milk don't meet until it's time to eat. The Crunch Cup was created in response to the growing demand for convenience among consumers, who lead busy lifestyles and want to enjoy their breakfast on the go. The product has quickly gained popularity among parents, students, and professionals who are always on the move and don't have time for a sit-down breakfast. Crunch Tech Inc. sells the Crunch Cup on its own website (https://thecrunchcup.ca) for $35 plus shipping with a current sales promotion where buyers can purchase it for the reduced price of $28. All purchases come with a 2-year warranty and 30-day refund policy. As for promotions, Crunch Tech Inc. has leveraged social media platforms such as Instagram and Facebook to reach its target audience and showcase the product's features and benefits. A key selling point of the Crunch Cup is its eco-friendliness - each cup is reusable, helping to reduce waste and promote sustainability. The company has also launched a recycling program, encouraging customers to send their used cups back for recycling and offering discounts on future purchases. Crunch Tech Inc. is a small and new player in this industry competing with many big, established companies selling portable food containers. This type of portable breakfast container has also been in the market for a very long time (despite no previous competitor products allowing the cereal to be eaten without a spoon directly out of the cup) and price discounts are used frequently. The Pogah Cereal on the Go Cup is $26.95 plus shipping (on Amazon.ca) and the Sistema to Go Collection Breakfast Bowl Container $7.47 plus shipping (on Amazon.ca). Built-in spoon folds and snaps into the cap T Pogah Cereal on the Go Cup Built-in spoon folds and snaps into the cap Sistema Breakfast Bowl Container Breakfast Sistema Reviews of the Crunch Cup from customers are very positive on the company's website and Facebook; overall, it has 4.9 out of 5 stars from 802 reviews on its own website. go There have been critical reviews, too, though. One of them is the following from a customer called Melissa: "I was excited to get the crunch cup for my husband for Christmas. I thought the cup would have a good closure so you could pack the cup with milk/cereal and bring it with you. It's only good for immediate use. My husband leaves for work early and packs cereal every day in a bowl with a lid and then must stop somewhere and buy milk. If this cup/product came with locked in storage and was spill proof, it would be nice." Portable-Containers-Storage/dp/B07D4CWC99?th=1 Now, Crunch Tech Inc. is asking for your help in crafting a winning marketing plan for them to be successful here in British Columbia. Sources: https://thecrunchcup.ca/collections/featured/products/the-crunchcup-xl; https://www.amazon.ca/Sistema-Collection-Breakfast-Container- Assorted/dp/B005HNXFIS/ref=pd_lpo_1?pd_rd_w=nW7KF&content-id-amzn1.sym.bc8b374c-8130-4c45-bf24-4fcc0d96f4d6&pf_rd_p-bc8b374c-8130-4c45-bf24- 4fcc0d96f4d6&pf rd r=XQ8PA2VKY4H6NXNRSGD5&pd rd wg-013 M&pd rd r-53bd9afd-185c-490d-8324-2448b5cf5f22&pd rd i=8005HNXFJS&th=1; https://www.amazon.ca/Container-Breakfast- Analysis base on marketing perspective. Analysis marketing mix (5P + 5C). Provide some calculation necessary help in analysis