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A company comes to you for advice and wants to know whether it should be purpose-driven or profit-driven. You advise them to follow a purpose-driven

A company comes to you for advice and wants to know whether it should be purpose-driven or profit-driven. You advise them to follow a purpose-driven approach. Why should they follow this approach? Consider the opportunities, benefits, risks and challenges involved in being purpose-driven. Back it up with an example company that it benefited

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