A company exhibits strategic intent when

1. It relentlessly pursues an ambitious strategic objective, concentrating the full force of its resources and competitive actions on achieving that objective
2. 
   
3. Monitoring developments and initiating corrective adjustments in the company's long-term direction, objectives, strategy, or execution in light of the company's actual experience, changing conditions, new ideas, and new opportunities
4. 
   
5. It must provide understanding of what management wants its business to look like and provide managers with a reference point in making strategic decisions and preparing the company for the future.
6. 
   
7. Company mission statements almost never say anything about where the company is headed, the anticipated changes in its business, or its aspirations.
8. 
   
9. companies couch their mission in terms of making a profit