A company for which you are a consultant (identify and briefly describe the company) needs information and advice on enhancing its CRM success. The company wants you to do the following:

(a) Basing your advice on research of which you are aware, discuss three factors that enhance CRM success in an organization; write at least 3 sentences about each factor (10 points); and

(b) Recommend three ways in which the company can assess whether its CRM efforts have been successful; write at least 4 sentences about each recommendation (15 points)