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A company had the following results last period: Item Value Units Sold 90,000 units Unit Cost $31 Price $80 Advertising $1,500,000 Consumer Promotion $1,700,000 Personal
A company had the following results last period: Item Value Units Sold 90,000 units Unit Cost $31 Price $80 Advertising $1,500,000 Consumer Promotion $1,700,000 Personal Selling 7 salespeople @ $80,000 each Dealer Promotion $900,000 Product Development $800,000 Using the template below, create a NewShoes income statement based on the sales, cost, and expense data provided above. Item Value Note Revenue $ 0 units sold price Cost of Goods Sold $ 0 units sold unit cost Gross Margin $ 0 revenue cost of goods sold Advertising $ 0 expense Consumer Promotion $ 0 expense Personal Selling $ 0 expense Dealer Promotion $ 0 expense Product Development $ 0 expense Total Expenses $ 0 sum of expenses Net Profit $ 0 gross margin total expenses The marketing team was considering various changes in their decisions and wondered what the impact would be on various measures in the Income Statement. Answer the remaining questions in this assignment about different scenarios under consideration
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