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A company has competitive advantage when it is implementing a value creating strategythatnotsimultaneouslybeingimplementedbyanycurrentorpotentialcompetitors.Therefore,tocompeteintoday'scompetitiveenvironment,companiesarehavingtobecomemorecustomerdrivenandmakecustomer satisfactionanoverridingpriority. Required: Discuss FOUR(4) keysuccessfactorsofthecompanytoimprovecustomer'ssatisfaction. (20marks)

A company has competitive advantage when it is implementing a value creating strategythatnotsimultaneouslybeingimplementedbyanycurrentorpotentialcompetitors.Therefore,tocompeteintoday'scompetitiveenvironment,companiesarehavingtobecomemorecustomerdrivenandmakecustomer satisfactionanoverridingpriority.

Required:

DiscussFOUR(4)keysuccessfactorsofthecompanytoimprovecustomer'ssatisfaction.

(20marks)

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