Question
A company has competitive advantage when it is implementing a value creating strategythatnotsimultaneouslybeingimplementedbyanycurrentorpotentialcompetitors.Therefore,tocompeteintoday'scompetitiveenvironment,companiesarehavingtobecomemorecustomerdrivenandmakecustomer satisfactionanoverridingpriority. Required: Discuss FOUR(4) keysuccessfactorsofthecompanytoimprovecustomer'ssatisfaction. (20marks)
A company has competitive advantage when it is implementing a value creating strategythatnotsimultaneouslybeingimplementedbyanycurrentorpotentialcompetitors.Therefore,tocompeteintoday'scompetitiveenvironment,companiesarehavingtobecomemorecustomerdrivenandmakecustomer satisfactionanoverridingpriority.
Required:
DiscussFOUR(4)keysuccessfactorsofthecompanytoimprovecustomer'ssatisfaction.
(20marks)
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Advanced Accounting
Authors: Paul Marcus Fischer, Rita H Cheng, William James Taylor, Roger Taylor
10th Edition
0324379056, 9780324379051
