A company has developed a calendar$/$messaging$/$paperwork center that helps working mothers organize their families' schedules and paperwork. All the mothers who have tried it have loved it$,$ and it is priced comparably to normal planners, although it offers much more.

As part of the marketing mix, the makers of the calendar will be running an advertising campaign directed at working mothers. Another part of the marketing mix is sending salespeople to sell:

calendars to retail outlets

calendars to working mothers

organizational skills to working mothers

nostalgia to organizers

organizational skills to online reviewers