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A company has developed a new, innovative product. If it is quick to enter a new market, it will have the ability to preempt rivals
A company has developed a new, innovative product. If it is quick to enter a new market, it will have the ability to preempt rivals and capture demand by establishing a strong brand name and customer
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Foundations Of Operations Management
Authors: Larry P. Ritzman, Lee J. Krajewski, Manoj K. Malhotra, Robert D. Klassen
4th Canadian Edition
978-0133251661, 0133251667
