A company has elected to pursue the initiatives listed in part a. For each initiative, describe which Balanced Scorecard perspectives the initiative will address and, specifically, which of the performance measures in part b it will affect.

a) Initiatives

Purchase new, more efficient, production equipment.

Train employees.

Renovate older retail stores.

Implement a business intelligence/business analytics system.

Create new advertising campaign.

b) Performance measures

Sales growth percentage.

Percent of repeat customers.

Employee turnover.

Percent of defective products.

Number of new customers.

Number of product warranty claims.

Employee satisfaction.