A company has hired you as a consultant. They want to know if they should invest in an omnichannel or multi-channel marketing strategy. As an expert, what would you tell them is the most significant difference?

A An omnichannel marketing strategy is the same as multi-channel B An omnichannel marketing strategy provides customers with the same brand experience regardless of channel. C Multi-channel allows customers to see multiple touchpoints acting independently. D An omnichannel strategy does not allow for strategic coordination.