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A company have launched a marketing initiative that is bold and very expensive, and it is failing. The new program is not having the intended

A company have launched a marketing initiative that is bold and very expensive, and it is failing. The new program is not having the intended effect on potential customers and the reasons are a mystery. The new program is not having the intended effect on potential customers, and the reasons are a mystery. Summarize key points. Emphasize the importance of learning from failure. Provide a final thought on the potential for future success with revised strategies

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