Question
A company is considering a new product launch. The project will cost $1,500,000, have a 5-year life, and have no salvage value; depreciation is straight-line
A company is considering a new product launch. The project will cost $1,500,000, have a 5-year life, and have no salvage value; depreciation is straight-line to zero. Sales are projected at 250 units per year; price per unit will be $25,000, variable cost per unit will be $16,000, and fixed costs will be $400,000 per year. The required return on the project is 14%, and the relevant tax rate is 35%. (A) Based on your experience, you think the unit sales, variable cost, and fixed cost projections given here are probably accurate to within 10%. Create a scenario by reviewing the base, worst and best cases for these projections, evaluate the respective NPV of each scenario. (11 marks) (B) Using the base case as a reference, evaluate the sensitivity of the (i) base case NPV to changes in fixed costs assuming it is now $440,000. (7 marks) (ii) base case NPV to changes in variable costs assuming it is now $18,000. (7 marks)
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