Question
A company is considering manufacturing 2 mutually exclusive products A and B. Product A is a watch band specifically designed to fit on watches manufactured
A company is considering manufacturing 2 mutually exclusive
products A and B. Product A is a watch band specifically designed to fit on watches
manufactured by the firm only. Product B is a watch band that is designed to be
adapted to a variety of watches including those produced by competitors. Expected
investment is $100,000 for each of the products. Expected cash flows are $20,000
per year for product A. The expected value for B is $23,000 for 8 years also. The
coefficient of variation (CV) for A is 1.0 and for B is 1.5. Because of high risk
attached to B the risk adjustment to B is k=15% and for product A, k=10%. Which
project would you recommend to the company for investment?
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