Question
A company is formulating its marketing expense budget for the last quarter of the year. Sales in units for the third quarter amounted to 4,000;
A company is formulating its marketing expense budget for the last quarter of the year. Sales in units for the third quarter amounted to 4,000; sales volume for the fourth quarter is expected to increase by 10%. Variable marketing expense per unit sold amounts to approximately $0.05, paid in cash in the month of sale. Fixed marketing expense per month amounts to $10,000 of salaries, $5,000 of depreciation (delivery trucks), and $2,000 of insurance (paid monthly).
Required:
a. What is the total budgeted marketing expense for the fourth quarter of the year?
b. What is the estimated cash payment for marketing expenses for the fourth quarter?
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