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A company is interested in understanding whether or not there are different types of customers within their customer base.They do not have an outcome in

A company is interested in understanding whether or not there are different "types" of customers within their customer base.They do not have an outcome in mind, but are looking for different kinds ofcustomers based on characteristics such as age, music spend, movie spend.In this case, the most appropriate analytic technique is (select the best answer):

Select one:

a.Linear Regression

b.Logistic Regression

c.K-means clustering

d.Decision Tree

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