A company is into sales of outdoor sporting goods . The Board of Directors have asked that a research need to be done and explain 3 major ways in which multivariate statistics are utilized.

1. How could this company utilized the following multivariate techniques in the following?

• Factor analysis
• Multidimensional scaling
• Cluster analysis

1. Write a summary to upper management explaining the following:

• How can each multivariate technique be utilized in Big D Incorporated, and what purpose would each serve?
• Which technique is your preferred method, and how is your chosen multivariate technique different from the other two techniques?
• What will the Board of Directors learn from your selected technique and more importantly, how will it contribute to the overall decision-making process? Ensure that your explanation is clear and concise.