A company is launching a new product in a market with well$-$established competitors. How should the marketing strategy address this challenge?

Question $26$Answer

a$.$

Keep the marketing strategy secretive until the launch to surprise competitors

b$.$

Focus on imitating the strategies of the competitors to gain traction quickly

c$.$

Highlight the unique features and benefits of the new product to differentiate it from competitors

d$.$

Avoid direct competition by targeting a completely different market segment