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A company is revising its business procedure and has assembled a team of experts to create a new business model. With the help of their

A company is revising its business procedure and has assembled a team of experts to create a new business model. With the help of their project manager, they have managed to adhere to the schedule, communicate actively regarding the new model and in the end, the project manager invited end-users into the discussion to hear their feedback on the new model. Why is this NOT the way a business model should be revised

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