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A company is screening ideas for new services. Five alternative service ideas are being considered. Management identified four criteria and weighted them as follows:


 A company is screening ideas for new services. Five alternative service ideas are being considered. Management identified fou

A company is screening ideas for new services. Five alternative service ideas are being considered. Management identified four criteria and weighted them as follows: A = 30, B = 10, C = 20, and D = 40. They have %3D also come up with scored values for the five alternatives and the four criteria as shown below. Management has decided that if an alternative has less than a total scored value of 600, it should automatically be rejected. Use the preference matrix technique to determine which idea should be accepted. Alternatives Criterion 12 |3| 4 5 A B C D 6 4 3 3 5 service #3 or #4 none service #5 service #1 or #2 rOM M 3652 0724

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