Question
A company is trying to discover how much of the advertising landscape they control among their competitors. After doing market research they calculate that they
A company is trying to discover how much of the advertising landscape they control among their competitors. After doing market research they calculate that they spent $20,000 on advertising and the entire market including competitive spent $500,000. What is the company's Share of Voice?
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Beyond Greed And Fear Understanding Behavioral Finance And The Psychology Of Investing
Authors: Hersh Shefrin
1st Edition
0195161211, 978-0195161212
