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A Company makes ten different laundry soap products and completely dominates the laundry detergent market. Through constant changes in packaging, it is trying to influence

A Company makes ten different laundry soap products and completely dominates the laundry detergent market. Through constant changes in packaging, it is trying to influence the perception of customers that its products are unique. Which of the following generic strategies the Company is using?
Question 6 options:
Differentiation
Cost leadership
Globalization
Focus

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