Question
A company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter
A company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 923,000 | $ 267,000 | $ 405,000 | $ 251,000 |
Variable manufacturing and selling expenses | 463,000 | 115,000 | 193,000 | 155,000 |
Contribution margin | 460,000 | 152,000 | 212,000 | 96,000 |
Fixed expenses: | ||||
Advertising, traceable | 69,000 | 8,700 | 40,100 | 20,200 |
Depreciation of special equipment | 44,200 | 20,500 | 7,800 | 15,900 |
Salaries of product-line managers | 116,300 | 40,800 | 38,600 | 36,900 |
Allocated common fixed expenses* | 184,600 | 53,400 | 81,000 | 50,200 |
Total fixed expenses | 414,100 | 123,400 | 167,500 | 123,200 |
Net operating income (loss) | $ 45,900 | $ 28,600 | $ 44,500 | $ (27,200) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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