Question
A company 'Nature's Eggs Co Ltd' advertises that its eggs are free range and hand fed, with pictures in its advertisements that depicted happy chickens
A company 'Nature's Eggs Co Ltd' advertises that its eggs are free range and hand fed, with pictures in its advertisements that depicted happy chickens grazing on large areas of land. Marcia, an animal rights activist, has been up to the farm owned by Nature's Eggs Co Ltd and has found no evidence of grazing chickens. In fact Marcia sees large barns where large numbers of chickens are kept. She reports her findings to the Egg Control Board. The Board establishes that in fact the chickens at Nature's Eggs are not permitted to graze in the open, but that the back door of the shed is opened for two hours, though the chickens are restrained from leaving the barn by mesh barriers. One bag of feed is dropped into each shed every two days by one of the workers, but most feeding takes place through an automated feeding system.What possible action might the Board have against Nature's Eggs in terms of its advertising under the ACL?
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