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A company operates in a highly competitive market. It currently sells its product for $260 but has noticed a decline in sales. The market price
A company operates in a highly competitive market. It currently sells its product for $260 but has noticed a decline in sales. The market price for its product is $250 and the company has a target return on sales of 18%. The product currently has a full cost of $220. By how much do costs have to be lowered for the company to be competitive in the market?
$15.00
$6.80
$16.80
$30.00
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