A company operates in a highly competitive market. It currently sells its product for $260 but has noticed a decline in sales. The market price for its product is $250 and the company has a target return on sales of 18%. The product currently has a full cost of $220. By how much do costs have to be lowered for the company to be competitive in the market? O $30.00 O $16.80 O $6.80 O $15.00