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A company producing and selling energy drinks is thinking of expanding into the soft drink market (expanding the use of the same production facilities). The
A company producing and selling energy drinks is thinking of expanding into the soft drink market (expanding the use of the same production facilities). The marketing department believes that this expansion will increase energy drink sales because of increased brand awareness through soft drink sales. What impact will the cash flows from the expected increase in energy drinks sales most likely have on the NPV of the soda drinks project?
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increase
decrease
no effect
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