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A company runs ads pointing out that its products feature longer warranties than its competitor's products. The objective of the promotional strategy is to ________.
A company runs ads pointing out that its products feature longer warranties than its competitor's products. The objective of the promotional strategy is to ________. a. differentiate the product b. st
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Management Fundamentals Concepts, Applications and Skill Development
Authors: Robert N. Lussier
7th edition
978-1506332109, 1506332102, 1506303277, 978-1506333281, 1506333281, 978-1506303291, 1506303293, 978-1506303277
