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A company sells a product for $50 each, and the Price Elasticity of Demand (PED) is -2.0. They want to increase revenue. What should they
A company sells a product for $50 each, and the Price Elasticity of Demand (PED) is -2.0. They want to increase revenue. What should they do
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International Marketing
Authors: Philip R Cateora
13th Edition
0073080063, 9780073080062
