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A company sells a single product that has variable costs of $5 per unit and the company has total fixed costs of $70,000. The company
A company sells a single product that has variable costs of $5 per unit and the company has total fixed costs of $70,000. The company estimates demand at various activity levels as follows:
Units Sold Price per unit
10,000 14.00
12,000 13.00
14,000 12.00
16,000 11.00
18,000 10.00
a. Calculate the total contribution margin at each price level
b. Which price maximizes profit?
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