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A company sells four products, as follows: Product A: Price per unit: $120; Variable cost per unit: $60; 3 machine hours required. Product B: Price
A company sells four products, as follows:
- Product A: Price per unit: $120; Variable cost per unit: $60; 3 machine hours required.
- Product B: Price per unit: $90; Variable cost per unit: $40; 2 machine hours required.
- Product C: Price per unit: $80; Variable cost per unit: $30; 5 machine hours required.
- Product D: Price per unit: $70; Variable cost per unit: $30; 1 machine hour required.
The scarce resource in the company is machine hours.
Which product should the company emphasize in its marketing campaign?
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