A company sells two products, A and B. Product A has a standard price of $60 and Product B has a standard price of $40. The budgeted sales mix is 70% for Product A and 30% for Product B. Actual sales were 1,400 units of Product A and 600 units of Product B. Calculate the sales mix variance and discuss its impact on overall revenue. Analyze the potential reasons for deviations from the budgeted sales mix, such as changes in customer preferences, competitive actions, and marketing effectiveness. Consider the implications of sales mix variance on the company’s profitability and strategic planning. How can the company effectively manage its product portfolio and sales strategies to optimize revenue and profitability? Discuss the importance of continuous market analysis and customer feedback in adjusting sales and marketing plans.