A company sought to increase revenues and portability and free cash flow by capitalizing on its competitive strengths. Scenario: assume that the Europe and Asia Pacific Division plans to further reduce costs due to the economic downturn and strive to improve the revenues. Bernhard Schmidt, the president of the division, is revisiting the budget and considering cutting one of three costs: (1) marketing spending, (2) product development and (3) corporate client services. As he thinks all three costs are important for achieving the company's financial objectives, he decides to use data analytics to help make this decision.

Explain how data analytics can be used to determine which cost to cut. If necessary, write down your assumption(s).

300 words are sufficient. DO NOT COPY AND PASTE. please be precise to the answer