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Posted on Sep 02, 2024

A company spends $ 1 0 0 , 0 0 0 on a direct mail piece and increases revenue from $ 2 , 2 0

A company spends $

100, 000

on a direct mail piece and increases revenue from $

2, 200, 000

to $

2, 700, 000

as a result of the mailing. The contribution margin for the company is

15 % .

What is the company's ROMI for the direct mail campaign; and would you recommend that they proceed with the campaign?

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