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A company spends $ 1 0 0 , 0 0 0 on a direct mail piece and increases revenue from $ 2 , 2 0
A company spends $ on a direct mail piece and increases revenue from $ to $ as a result of the mailing. The contribution margin for the company is What is the company's ROMI for the direct mail campaign; and would you recommend that they proceed with the campaign?
a
; Recommend to proceed with the campaign.
b
; Recommend to proceed with the campaign.
c
; Do not recommend to proceed with the campaign.
d
; Recommend to proceed with the campaign.
e
; Do not recommend to proceed with the campaign.
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