A company started and managed by business students is selling campus calendars. The students have conducted a market survey with the various campus constituents to determine sales potential and identify which market segments should be targeted. The following table shows the results of the market survey.: Buying Likelihood Moderately Very Unlikely Likely Likely Total Students 197 388 320 905 Campus Group Faculty/Staff 103 137 98 338 Alumni 20 18 18 56 Town Residents 13 58 45 16 Total 333 601 481 1415