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A company supplies two products, DVD discs and DVD storage cases, to two different segments of customers ( 1 and 2 ) . The following
A company supplies two products, DVD discs and DVD storage cases, to two different segments of customers and The following table summarizes the value that the typical customer in each segment assigns to the products offered.
Customer Type Discs Cases
$ $
$ $
Assume that there are customers of each type, that there are no fixed costs, and that the marginal costs of producing discs and cases are both constant and zero.
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