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A company that aggressively pursues an online sales strategy risks ______. Multiple choice question. losing the benefits that accrue from channel conflict signaling too strong
A company that aggressively pursues an online sales strategy risks ______. Multiple choice question. losing the benefits that accrue from channel conflict signaling too strong a strategic commitment to dealers threatening crucial relationships with distribution allies retaliation from suppliers
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Strategic Management Creating Competitive Advantages
Authors: Gregory G. Dess, Alan Eisner, Gerry McNamara
9th Edition
1259900525, 978-1259900525
