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A company that assigns actual marketing costs to customers based on the costs of performing various marketing activities is conducting a customer __________ analysis. A.
- A company that assigns actual marketing costs to customers based on the costs of performing various marketing activities is conducting a customer __________ analysis.
- A. retention
- B. relationship
- C. profitability
- D. loyalty
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Financial Accounting and Reporting
Authors: Barry Elliott, Jamie Elliott
18th edition
1292162406, 978-1292162409
