a company that faced controversy due to its business communication. Examples: a company displayed controversial advertising that some found offensive. A senior official made statements that were perceived offensive. A tweet was accidentally blasted publicly that was offensive. An internal document surfaced that was demeaning to a gender/race/culture/class, etc. talk about the company's controversial business communication, the reaction from the public, the damage control performed by the company, and the lasting repercussions of the company's actions. Answer these questions in your paper:

• Were you offended by the communication?
• What could the company have done differently?
• What would you have done if you were the CEO?