Question
A company that has 1 $ million to spend on a new strategy and is considering market development versus product development. What determining factors would
A company that has 1 $ million to spend on a new strategy and is considering market development versus product development. What determining factors would be most important to consider? What recommendations could be made to the CEO?
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Supply Chain Logistics Management
Authors: Donald Bowersox, David Closs, M. Bixby Cooper
4th edition
78024056, 978-0078024054
