A company that has been successful operating in Lusaka during the past ten years is now thinking
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Question:
A company that has been successful operating in Lusaka during the past ten years is now thinking of extending its operations to the Copperbelt. It is however apprehensive about how it should access the Copperbelt customers.
Required:
Advise the company on any three distribution-related decisions it must make.
[These must be relevant to Zambia or the Copperbelt]
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