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A company that manufactures ski boots might prefer to advertise in specialized publications such as Ski or Skiing rather than general interest magazines and sports
A company that manufactures ski boots might prefer to advertise in specialized publications such as Ski or Skiing rather than general interest magazines and sports magazines such as Sports Illustrated because of:
the broader reach of the specialized publications
the creative flexibility available in specialized magazines and not available in more generalinterest publications
fewer ads and less clutter in the specialized publications
the greater audience selectivity of the specialized publications
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