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A company that was about to introduce a new electric vehicle took preorders and deposits from people who were hoping to buy the first edition
A company that was about to introduce a new electric vehicle took preorders and deposits from people who were hoping to buy the first edition models. Given the incredible demand, the car makers decided to price the vehicle at the top of the electric vehicle market. Which pricing policy is the company MOST likely following? A. price skimming B. penetration pricing C. prestige pricing D. odd-even pricing
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